These days, apps are everywhere, and the opportunities they provide to small businesses are almost limitless. Take marketing, for example. Maybe you’ve done the best you can to advertise an upcoming event your business is hosting. The fliers are printed and plastered around town, a Facebook page has been created, and you’ve been spreading the word to all your customers. These efforts are great, but there is more that can be done! That’s where push notifications come in.
What is a push notification?
Push notifications occur after an app is downloaded. These notifications give real time updates to app users, even when the app is closed or not in use. This means that when your customer downloads your app, they will get the most current information about your business, including reminders about that event you’re hosting, sales, and promotions!
Essentially, push notifications do the job that even the best business owner can’t. They reach customers wherever they are, and engage with customers whenever you want!
What are the stats?
Localytics reports that 50% of app users opt into push notifications and find them useful. Not only does this give you the chance to prove to the customer just how useful your app is, it allows you to provide value to the customer as a business.
Localytics also reports that push notifications boost app engagement by 88%. When a customer is engaging with your app, they are engaging with your business and who wouldn’t want to boost that?
Still need more convincing? Check out these awesome articles below:
Mobile Marketing and the Magic of Push Notifications
Grow Your Business By Using Push Notifications Effectively